Wha Cho Name IS?
What is your brand? What sets you apart? How do people remember you? What makes your brand special and unique? Have you ever followed a phenomenon simply because it was a phenomenon? For example, Drake-“Drizzle” is the shit because he’s the Drake-“Drizzle” phenomenon. Oprah said print out coupons and take your ass to Kentucky Fried Chicken, and that became the free-chicken phenomenon. Nike said you should “Just Do It,” and all of a sudden the bold Just-Do-It international phenomenon commenced. The amazing artist Fahamu Pecou said he was “The SHIT”;which he is, and now we have the “Fahamu Pecou is the Shit” phenomenon. If a vehicle or a movement says that something or someone is hot, we instantaneously watch, consume, and support it regardless. It doesn’t matter if it’s hot or not, as long as the brand is right...As long as we know the name!
So, “wha cho name is”? Why does it matter? Branding has become increasingly important to our society’s cultural, buying and lifestyle patterns. Regardless of the quality, branding is what attracts people, and sometimes makes them stay. Now, quality isn’t completely thrown out of the window; however, it’s becoming equally essential to have both great branding and excellent quality.
Nevertheless, there are instances where quality sometimes screams out, and main-stream branding is overshadowed by something or someone worth supporting. Some amazing artists I support, regardless to the amount of commercialization (or branding) they’ve received, are Laura Izibor, N'Dambi, Foreign Exchange, Leaf, Jazzspects, Algebra, Eric Robinson and Omar, but let’s not forget the most essential aspect of this blurb. Something sets them apart. I remember them. I know their name...and that brings us back to...
WHA CHO NAME IS?
Two Squared Entertainment
Lena G
When make-up and fashion is involved. Lena G is the woman to go to. Specializing in make-up for weddings, fashion and television. Fashion is definitely her forte!
ZON3
Emerging from Atlanta, the formation of ZON3 was a destined to happen. Three seasoned musicians found themselves doing session work together, gigging together, and eventually, even playing together at the same church. Jeremy Haynes was asked to do a small showcase for Paiste Cymbals. He decided to ask the two musicians that he had been working shoulder to shoulder with to accompany him to the showcase in Nashville, Tennessee. They needed some material to play live at the showcase, quickly writing and recording two songs to perform at the showcase. The trio of musicians which include drummer Jeremy Haynes, bassist Jermaine “Ray” Hall, and keyboardist Kevin “Griff’ Griffin, soon discovered a certain "chemistry" and musical affinity that led to their formation of ZON3. Upon returning home from the Nashville they composed, arranged and produced ZON3’s debut album.
The Plural Thing
The Plural Thing: Spiritually Preparing for Your Soul Mate snatches away the excuses and unveils the desperation that leaves both women and men stuck and unproductive and offers Biblically sound advice on how to move forward into a more complete realization of who God has created you to be. Learn more about The Plural Thing by clicking on the pic!
Da'Shon-IS!
A DJ, producer, “ truth-sayer,” sesual sage and co-creator of what is. A relative new corner to the DJ scene, it seems that the art of music flows through this earth child’s veins! Check out Da’Shon Is on his blog by clicking the picture!
Amplified Soul
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